1. Who Are We?
OYÉ (“Power” in Yoruba) is a Canadian children’s fashion brand that transforms children’s original artwork into premium clothing. We operate under the trade name WEAR OYÉ.
- Address: Brossard, Quebec, Canada
- Email: privacy@wearoye.com
- Website: wearoye.com
2. What Information Do We Collect?
2.1 Customers (Purchasing Parents)
- First and last name
- Shipping and billing address
- Email address
- Payment information (processed securely by Stripe — OYÉ never stores your card information)
- Order history
- Communication preferences
2.2 Young Artists & Parents Submitting Artwork
- Child’s first and last name
- Child’s age
- Name of the parent or legal guardian
- Email address of the parent or legal guardian
- The submitted artwork (image/drawing)
We never collect personal information directly from children without the explicit consent of a parent or legal guardian.
2.3 Website Visitors
- Browsing data (cookies, IP address, pages visited)
- Anonymized analytics data
3. How Do We Use Your Information?
- Process and ship your orders
- Create and manage your customer account
- Communicate with you about your order
- Send you our newsletter if you have consented (via Brevo)
- Improve our website and customer experience
- Comply with our legal and accounting obligations
- Pay 5% royalties to young artists for their artwork
- Display relevant advertising in the future (Meta Ads — Facebook/Instagram)
4. Who Do We Share Your Information With?
We never sell your personal data. We share it only with trusted third parties to operate our services:
- Stripe: secure payment processing
- Brevo: sending newsletters and transactional emails
- Our local manufacturing partner (Quebec/Canada): product manufacturing
- Chit Chats: shipping and delivery services in Canada and the United States
- WordPress/WooCommerce: online store platform
- Google Analytics: analysis of website traffic and visitor behaviour
- Meta Platforms (Facebook/Instagram): targeted advertising (coming soon)
All our partners are required to protect the confidentiality of your data and use it only for the purposes for which it was shared.
5. Your Rights (Quebec Law 25 & Canada’s PIPEDA)
In accordance with Quebec’s Law 25 and the Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to:
- Access the personal data we hold about you
- Correct any inaccurate information
- Withdraw your marketing consent at any time
- Request the deletion of your data, subject to legal obligations
- Obtain a copy of your data in a readable format
To exercise your rights, contact us at: privacy@wearoye.com
6. Cookies and Tracking Technologies
Our website uses cookies to:
- Maintain your session and shopping cart
- Analyze traffic and improve the website (via Google Analytics)
- Personalize your experience
- Display relevant advertising in the future
You can manage your cookie preferences through your browser settings.
7. Data Retention
- Completed orders: 3 years
- Inactive accounts: 2 years
- Cancelled or refunded orders: 6 months to 2 years
- Artist and artwork data: duration of our partnership plus 1 year
8. Security
We use industry-standard security measures to protect your data, including SSL/TLS encryption on every page of our website. Payments are processed exclusively by Stripe, which is PCI-DSS certified.
9. Changes to This Policy
We may update this policy periodically. If significant changes are made, we will notify you by email or through a notice on our website. The latest update date is always displayed at the top of this document.
10. Contact Us
For any questions regarding this policy or your personal data:
- 📧 privacy@wearoye.com
- 🌐 wearoye.com
- 📍 Brossard, Quebec, Canada
