Every piece you buy contributes directly to the young artist behind the design — because we believe in creativity as a tool for empowerment, education, and economic opportunity.
A Creative and Inclusive Movement
OYÉ was born from one simple but powerful idea:“What if children’s creativity could lead the way — and change lives?”
We believe that creativity is power. That’s why we transform kids’ original drawings into bold, premium fashion pieces that empower the little artists behind them and inspire those who wear them.
OYÉ means “Power” in Yoruba — a word that reflects how we see every child: powerful, brilliant, and born to shine. This is a space where art, fashion, and purpose meet to uplift young creatives and redefine what kidswear can be.
But here’s the real magic: every piece gives back. A portion goes straight to the young artist behind the design, and part of our profits fuel programs that uplift kids and communities around the world.
We believe there is Power in Living Young.
At OYÉ, we’re more than just a kidswear brand — we’re a movement. A movement that celebrates the wild imagination, raw talent, and unique voices of children.
By transforming real kids’ art into fashion, we remind every child (and every grown-up) that their imagination holds power — to express themselves, to feel confident, to inspire others, and to make a real impact.
Our Story
OYÉ was born from a simple, powerful moment — when a 3-year-old asked his father:
“Can I wear my drawing?”
What started as a playful idea between a father and his son quickly became something much bigger. They realized that this wasn’t just about one child — it was about every child.
But it didn’t stop there. From day one, OYÉ was built on the belief that when creativity is celebrated, it should also be rewarded. That’s why every piece directly gives back to the young artist behind the design, offering them not just visibility — but real, tangible support. A portion of profits also fuels programs that empower more kids, more families, and more communities — because when one child rises, we all do.
OYÉ exists to remind every kid that their voice matters, their imagination holds power, and their creativity can change their world — and ours.
Because there is Power in Living Young.
Our Journey So Far
2023
It all started with a simple sketch after the idea : “What if kids could wear their own art?”
2024
From idea to reality. The first prototypes come to life — and the vision starts taking shape.
2025
The official launch of OYÉ. Our very first collection, “The Originals — Young Royals,” drops
Tomorrow
A global movement — powered by kids, families, and anyone who believes in one truth:
There is Power in Living Young.
2012
5,000+ full-time students attend our school
2023
5,000+ full-time students attend our school
Powered by Purpose — Designed to Give Back.
At OYÉ, giving back isn’t just something we do — it’s the foundation of who we are.
We’re here to help shape a world where kids grow up knowing they are seen, valued, and unstoppable.
